Post by account_disabled on Feb 19, 2024 8:43:40 GMT
This would mean that your form is a landing page vampire, with a high level of abandonment making your entire landing page perform poorly. The solution is either to remove the form from your landing page and place it on a subsequent one, or to draw conclusions over analytics and optimize the form to encourage fill-ins (find some quick’n’dirty tips below). On the other hand, there are so many scenarios where a form is the locomotive of the landing page, carrying high conversions on its own. What The first answer is obvious: the moment when a visitor hits the ‘send’ button.
However, after a couple of years spent knees-deep in form tweaking, my Buy TG Database conclusion is that real and actionable conversions come if you fulfill two conditions: overcoming psychological obstacles + screening out the tire kickers. In other words, a pro conversion is all about getting a lead that has a genuine interest in your business and your product offering. As Mona Elesseily said, “collecting information from prospects with your form is a negotiation, a process of easing into a relationship – and not a sudden event.” Takeaways to rock your visitor-to-lead form conversions: Minimize friction.
It’s a good idea to use fewer form fields – the general rule of thumb sweet spot is between 3 and 5 fields. Also, cut down required fields. If you are unwilling to sacrifice data precision over conversions, consider dividing your form into several steps. A good privacy policy is golden. People are reluctant to give away personal information, so you need to reassure them that their details are safe in your hands. The best way is to link your privacy policy within the form, either below the most sensitive field (usually field asking for a phone number or email), or as a footnote. Ensure you have a strong Call-to-action.
However, after a couple of years spent knees-deep in form tweaking, my Buy TG Database conclusion is that real and actionable conversions come if you fulfill two conditions: overcoming psychological obstacles + screening out the tire kickers. In other words, a pro conversion is all about getting a lead that has a genuine interest in your business and your product offering. As Mona Elesseily said, “collecting information from prospects with your form is a negotiation, a process of easing into a relationship – and not a sudden event.” Takeaways to rock your visitor-to-lead form conversions: Minimize friction.
It’s a good idea to use fewer form fields – the general rule of thumb sweet spot is between 3 and 5 fields. Also, cut down required fields. If you are unwilling to sacrifice data precision over conversions, consider dividing your form into several steps. A good privacy policy is golden. People are reluctant to give away personal information, so you need to reassure them that their details are safe in your hands. The best way is to link your privacy policy within the form, either below the most sensitive field (usually field asking for a phone number or email), or as a footnote. Ensure you have a strong Call-to-action.