Post by account_disabled on Dec 14, 2023 6:07:53 GMT
Writing the texts for a site mainly means writing for an audience. It doesn't matter if it is a commercial, professional or just amateur site, we are writing for the readers. And to achieve a goal. The writing of our content aims to obtain results, in terms of money or just visits, personal satisfaction or fame. It is the results we aim for that must guide our writing. Know the reader We write for readers. But which readers? Who I am? What are their tastes? What do they want to read on our site? What can we offer them? These are questions that need to be answered and are part of content planning . They are also part of the competition analysis , however. Because once we know our competition, we can get an idea of what the audience that follows it is and how big it is.
It is natural that no one can know for sure who will Phone Number Data come to visit their site, but by knowing the product in depth - that is, what the site offers - we can understand which audience it will be aimed at. An online bookstore is aimed at everyone, obviously, but a blog on programming languages will have its own specific audience. Product analysis leads to audience knowledge. Write in your own voice It's what makes the difference. It is what differentiates one site from another. The primary objective of writing content is the reader, but it is also ourselves. It is through our writing that we are selling – whatever meaning we want to give to this word – what we publish. The writing must point to the objective of our site. It must therefore have precise characteristics: concise : short texts are always preferable – where possible – to long texts.
Brevity rewards, but this does not mean that a site must have pages with 2-3 skimpy sentences, because those will be useless pages. Complete : get to the bottom of the topic covered, cover it entirely. The reader must leave satisfied after reading a page. Personal : always write from your own point of view. A site is written by humans, the writing will therefore be human. Forget the coldness of the texts you are used to reading in bureaucratic language, if you don't want to scare the reader away. Chiara : be understandable, don't write using difficult or too technical terms. Anyone must understand what you write. Visually appealing : take care of the graphics of the entire site and the layout of the pages. The written text must be perfectly legible. Correct : avoid grammatical errors and typos. Reread what you write.
It is natural that no one can know for sure who will Phone Number Data come to visit their site, but by knowing the product in depth - that is, what the site offers - we can understand which audience it will be aimed at. An online bookstore is aimed at everyone, obviously, but a blog on programming languages will have its own specific audience. Product analysis leads to audience knowledge. Write in your own voice It's what makes the difference. It is what differentiates one site from another. The primary objective of writing content is the reader, but it is also ourselves. It is through our writing that we are selling – whatever meaning we want to give to this word – what we publish. The writing must point to the objective of our site. It must therefore have precise characteristics: concise : short texts are always preferable – where possible – to long texts.
Brevity rewards, but this does not mean that a site must have pages with 2-3 skimpy sentences, because those will be useless pages. Complete : get to the bottom of the topic covered, cover it entirely. The reader must leave satisfied after reading a page. Personal : always write from your own point of view. A site is written by humans, the writing will therefore be human. Forget the coldness of the texts you are used to reading in bureaucratic language, if you don't want to scare the reader away. Chiara : be understandable, don't write using difficult or too technical terms. Anyone must understand what you write. Visually appealing : take care of the graphics of the entire site and the layout of the pages. The written text must be perfectly legible. Correct : avoid grammatical errors and typos. Reread what you write.